One of My usual camera testing spot but this time with a very different view. 16A66304-9A1B-4E9D-8E80-65E6BDD5BAB0.jpg

Making 95% of the perceived effort

When I first moved abroad I thought that when I returned to visit the UK, I’d simply state that I would be somewhere or available for an period of time and people would come to see me.

From my perspective, I was travelling several thousand miles so why shouldn’t other people travel a couple of miles to see me?

But after a couple of return visits I realised I was wrong. I looked at the distance but really I was interrupting their lives. I was placing demands on their attendance by my return. If I wanted to see friends, I needed to make 95% of the effort instead of the perceived 50% I saw.

So as I prepare to return to the uk for Christmas, I’m aware that I’ll need to go to see everyone, even after travelling thousands of miles first.

I’m really enjoying these weekly link things that some people are doing on MB. It’s great for discovering something interesting and I almost always check them unlike email newsletters which are full of links. Maybe it feels less obligatory to click through or it’s the mindset I’m in 🤷‍♂️

David Sparks’s Omnifocus Field Guide is very good. Especially the custom perspectives, I love some of the ideas he offers here.

Copywriter world problems. How do I say we are “low-cost” without sounding like we’re rubbish, or that we’re really expensive but pretending to be cheap (i.e. affordable pricing). Probably overthinking.

My RSS service hunt seems to be leading me towards Inoreader at the moment and I’m trying the free version but I’m going to take a look at a couple of others before finally settling.