I got round to my monthly Now page update. The main changes are
- MORE UKULELE
Perhaps I should add that I’m now in my 33rd year of life… that seems a suitable now item.

Very strange AirPod thing. Sometimes I try and use one AirPod (so I can hear my family) but the AirPods don’t connect. When I put both in, they usually connect straight away.

When my daughter sees something on the ground, it’s not a matter of if she’ll put it in her mouth, it’s a …oh, she already did it while I was typing.

we’ve reached peak marketing optimisation 🔗

Marketing Effectiveness cartoon - Marketoonist - Tom Fishburne

Cheryl Calverley, CMO at UK mattress brand Eve Sleep recently observed: 

“We’ve reached peak performance optimization. Everyone has piled in and done the easy stuff in digital marketing … so we come back round in a circle. The only way to stand out from the crowd is creative.”

Interesting point and one that I suspect many in the creative department (waves hand) will like more than those in performance.

A Recession Is Coming (Eventually). Here’s Where You’ll See It First. - The New York Times 🔗

A Recession Is Coming (Eventually). Here’s Where You’ll See It First. - The New York Times

…another recession will come eventually. Fortunately, economic expansions, unlike coin-flip streaks, usually provide some hints about when they are nearing their end — if you know where to look. Below is a guide to some of the indicators that have historically done the best job of sounding the alarm.

One caveat: Economists are notoriously terrible at forecasting recessions, especially more than a few months in advance. In fact, it’s possible (though unlikely) that a recession has already begun, and we just don’t know it yet.

Five pretty interesting indicators but I do enjoy the caveat at the beginning of the article.

As I ready my copy of Celebration or Discipline again, I’m struck by how certain pressing issues from twenty years ago—distraction by phones, filling our thoughts with media—have taken on whole new intensities.