Cognitive Dissonance for Marketing 🔗

Posted on Sep 13, 2018

Cognitive Dissonance > It has also been observed that if a person finds themselves engaging in activities which are in opposition to what they believe, they will be more willing to change their belief or adopt new beliefs to suit the situation, rather than change their actions.

I’m researching for an article and this statement really struck me. People will change their beliefs to match their actions more than change their actions.