Sometimes a book should be a blog series. - A blog series should be a single post. - a blog post should be a tweet. - and sometimes a tweet should be kept in your journal.
But sometimes the reverse is true.
- That journal article should be shared.
- That tweet should be a blog post (never a thread).
- That blog post should be a series.
- And that series should be a book.
It’s a skill to get it right. But if you start lower down the order, you can always move up.