In my experience, your stock is best made by collecting, organising and expanding upon your flow. Social media sites function a lot like public notebooks …but the thing about keeping notebooks is that you have to revisit them in order to make the most out of them… once you make sharing part of your daily routine, you’ll notice themes and trends emerge in what you share. You’ll find patterns in your flow.
I like Austin’s approach to stock and flow media. Flow is like the little ideas we chuck out and see how it feels when they’re published.
Maybe nothing happens. Maybe something sticks.
There might be an opportunity to expand upon this idea and turn it into stock or it may inspire more flow.
Related, I saw this LinkedIn post from Gary Vaynerchuk (I’ve probably lost some people already but it is worth watching what he is doing) which at first looks like he has the opposite model – He starts with long content (a podcast or vlog?) and then turns it into smaller content. But he is actually doing the same.
His longer content is flow, just ideas from meetings. Then it is refined into more solid content and ideas by his team.