we’ve reached peak marketing optimisation 🔗

Marketing Effectiveness cartoon - Marketoonist - Tom Fishburne

Cheryl Calverley, CMO at UK mattress brand Eve Sleep recently observed: 

“We’ve reached peak performance optimization. Everyone has piled in and done the easy stuff in digital marketing … so we come back round in a circle. The only way to stand out from the crowd is creative.”

Interesting point and one that I suspect many in the creative department (waves hand) will like more than those in performance.