I am not an expert. I’m not incompetent in many areas either, but I’m definitely not an expert. I have so much to learn in every area of life — work, family, faith, creativity, DIY, finance, generosity — that far surpasses what I do know. Sometimes this makes me feel really out of place in a world of Gurus. When I look at what a lot of other copywriters say about themselves, it’s all boasting about how fantastic they are. It’s like all those businesses that say they are the best at what they do; someone must be lying. I’m sure there are plenty of brilliant and talented people out there. Still, there are also plenty of “fake it till you make it” wannabes who Shakespeare might say “the guru doth boast too much, methinks.”
Most of the time, I feel somewhat inadequate because I’m not an expert, but today I realized it has some advantages. - As a non-expert, I know I need to keep learning and keep growing. - As a non-expert, I’m not stuck in “best practices” or “the way it’s always been done.” - As a non-expert, I sm open to listen to other people and their experiences.
Of course, it’s not really a strict expert/non-expert divide but a scale. At times my ego is stronger and makes me less teachable and more boastful. Still, increasingly I’m trying to embrace sharing my experiments and results as well as listening to other people’s tests. When I do take that approach, everything seems better, and suddenly, many of the gurus look a lot less intimidating.