I’m weighing up three different email newsletter services.

I realy can’t choose.

And then I had a thought:

“When you can’t choose between two options, go for the one which is easier to use. The easier it is to use, the more you will use it.”

Suddenly, that decision doesn’t seem so tricky anymore. I suspect this principle would work for other tool decisions too.

P.s. Yes, I know there are times when you need “more power” and so the simplest isn’t the best. But you can only need more power if you’ve started using something, so start with simple.