Apple is in the wrong: the App Store needs to change.
Epic’s solution does nothing for me as a consumer and sounds terrible. Epic is acting “holier than thou” although they are clearly working for their own bottom line (which as a business they should work towards!).
I actually feel that Spotify has greater reason to be upset with Apple due to Apple’s direct competition and default service. I suspect letting different apps be the default (including music etc) and more out of store payment options would solve the main issues. I also think that my solutions wouldn’t address Epic games at all. The ability to purchase in app coins is an activity I’d like to see discouraged and Apple taking a 30% cut might encourage more off page purchases and slow down impulse coin buying.
Epic’s marketing campaign makes me like them even less. Taking action to encourage being banned and then raise other issues is all about trying to appear the victim in the court of public opinion. It’s false weakness though when they have justified complaints.
So basically, I don’t really like Epic, their campaign nor their solution, but I’m hoping that there will be a good outcome for consumers and smaller developers that keeps the advantages of the App store.