It’s really interesting to see how Moment has adapted as a company. Once the iPhone added a second lens, making their lenses less useful, they started to focus on filters, first for phones, then drones and now DSLR/mirrorless cameras. At the same time, they expanded into making bags and other accessories AND moved into selling lessons and trips. Although they were a hardware product company that was “sherlocked”, they followed their audiences interests and diversified. Now, like when they started, they help photographers and videographers create things. Really intersting to see.

Micro.blog