🔗 Kings of Leon Will Be the First Band to Release an Album as an NFT

The band is actually dropping three types of tokens as part of a series called “NFT Yourself,” people involved in the project tells Rolling Stone. One type is a special album package, while a second type offers live show perks like front-row seats for life, and a third type is just for exclusive audiovisual art.

Really interesting to see what NFT will do to the music industry and arts in general. It’s also very encourging to see that this isn’t DRM 2.0 but offering additional benefits. At the same time, bands have been offering extra add ons to superfans for a while. Perhaps NFT is a bit overblown. Regardless, the person behind KoL marketing should take a bow for the press this will get.