awkward product placement in Ted Lasso and The Morning Show

One of the most annoying parts of Ted lasso and the morning show is the awkward use of iPhones. Anytime someone gets a text, it’s shown on the iPhone and the camera has to do a close up of this small text. Shows like Sherlock found an easier way to show texts by making bubbles appear around the character, but these shows don’t do that as they must include the product placement of the iPhone.