Whenever I’ve run a newsletter sharing links of stuff I find interesting, I’ve always worried it will become obsolete. Surely people would just start following the same sources I do and find what I find before I share it. But yesterday I realised that is not true. Many of the roundup newsletters I follow share articles from some regular sources and while I end up following some, I still appreciate when they share something I missed or also read. Plus, I never follow ALL their sources.
I love this as it’s a classic example where from my perspective as a creator, things look completely different than my perspective as a consumer. It’s basically the “Assuming everyone knows what you know.” or “No one else is paying you as much attention as you are paying yourself.”
If you’ve been thinking of making a roundup newsletter but have faced this fear, I’d bet that you don’t need to worry.