I spent ages debating whether or not I should call my site Learn Create Share or keep SketchnoteClassroom or do something else.

In the end I changed to Learn Create Share as I wanted an impulse to make sketchnotes about other topics rather than just make sketchnotes on sketchnoting.

That was a fantastic personal decision.

It completely changed my approach and I am really pleased with the sketchnotes I’ve made since then.

At the same time, I’ve basically stopped making any sales of the courses I made since then!

So it was a great personal decision, but terrible “business” or brand decision. And I’m totally happy with that.