How Reels Have Impacted Engagement Rates on Instagram - Later

For those who have pivoted to Reels, engagement rates have remained consistent — or, even better, seen positive growth.

So regular posts went down 44% but if you post reels it’s about the same engagement.

The headline I saw this shared with (reels leads to a 44% drop in engagement) made me hope that the new timeline was a disaster, but no doubt meta will see this and think. “🔥this is fine.”