The Perils of Audience Capture - by Gurwinder - The Prism

In some respects, all his eating paid off; Nikocado Avocado, as Perry is now better known, has amassed over six million subscribers across six channels on YouTube. By satisfying the escalating demands of his audience, he got his wish of blowing up and being big online. But the cost was that he blew up and became big in ways he hadn’t anticipated.

A really fascinating read. Makes you wonder how we’re all being changed by social media.