Frustrating mac app marketing stuff.
- You can’t redeem an app offer code on the mac, just iOS. So we want to offer our mac users a special back to school promo through a link, but we can’t. We have to add a promo in our app and a special URL for that!
- You can’t do Apple App store ads for the Mac app store (Although as a user, that’s probably a plus! Still from my limited App store optimization research, the default search results aren’t great!)
It’s fairly obvious that the mac is an after thought.