My first post iPhone event working for a company making an Apple app and I get it now. We now know how much time we have left to finalise our iOS 16 release. Sure we can, and will, continue to role out features later but if we want to get featured on release day, we have to make a splash.

On a different note, I’d love to study how Apple handles the logistics of an iPhone release. Getting devices in stock around the world with up to date software.