Ironically, I think I understand why Musk has done this rebrand now. Threads has stolen attention away from Twitter and presented it’s biggest threat to its existence. Musk needs to steal back attention and have something that points to a more positive future. The rebrand focuses attention back on them so even though they aren’t the “one app to rule them all” yet, it gets people to discuss how likely it could be, how good/bad it would be, can musk do it etc, rather than “Will Threads kill Twitter?”

It’s not a terrible move, but the better move would be to make it a place worth going to.

It’s been …I don’t know how many months since I put my account in non active mode and I realise that I’m so much happier and less anxious than back then.

So thanks for ruining twitter, Musk. You’ve improved my mental health.